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Media Highlights
How the WNBA Became the Most Fun, Complicated, and Exciting League in Sports
Caitlin Clark. A’ja Wilson. Angel Reese. This year, women’s hoops emerged as a dominate pop-cultural force. How the WNBA became the most fun, complicated and exciting league in Sports!
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GQ Sports
Une expérience de pros pour de jeunes basketteuses grâce à Kayla Alexander
Des dizaines de jeunes basketteuses issues de communautés diversifiées ont pu apprendre à devenir des pros, aux côtés de l'Olympienne Kayla Alexander, mercredi, à l’occasion du nouveau camp Kayla Alexander Girl’s Exposure, à Mississauga.
Source:
Radio Canada
Play to Lead: The Generational Impact of Sport on Women’s Leadership
The longer girls play sports, the more likely they are to hold formal leadership roles. Their latest research "PlayToLead" is a call to action for everyone throughout society to invest in girls’ youth sports programs. Because when girls play, they lead, and we all win.
Source:
Women's Sports Foundation
Is the power of the female sports fan being overlooked?
With $31.8 TRILLION of today’s discretionary spending in their control, women are emerging as the most powerful and passionate set of consumers in the global economy. As women continue to dominate global spending and shape consumer behaviours, it’s time to engage with this influential group in meaningful ways.
Source:
Wasserman The Collective